Press Kit
Every glow-up starts by understanding one’s face.
Everything a journalist, partner or platform needs to write about QOVES accurately, and to place the brand correctly: the story, the approved boilerplate, the marks, and the rules for using them.
- Source
- QOVES brand guideline
- Assets Library
- Logos, Font, Surface
- Any question? Contact us at:
- inquiry@qoves.com
Logo
QOVES Logo
The QOVES wordmark is set in full capitals with wide tracking and no accompanying symbol. Keep clear space around it equal to the cap height of the "Q," and do not italicize, outline, or recolor it outside the palette below.
The QOVES wordmark is set in full capitals with wide tracking and no accompanying symbol. Keep clear space around it equal to the cap height of the "Q," and do not italicize, outline, or recolor it outside the palette below.
- Clearspace:
- 1× cap height
- Minimum:
- 80px wide
- Typeface:
- PP Neue Montreal
- Case:
- Uppercase
- Clearspace:
- 1× cap height
- Minimum:
- 80px wide
The QOVES wordmark is set in full capitals with wide tracking and no accompanying symbol. Keep clear space around it equal to the cap height of the "Q," and do not italicize, outline, or recolor it outside the palette below.
Coloring
Implementation guide
On whiteBlack mark
On inkWhite mark
On textured bgWhite mark
On gradient bgWhite mark
Guideline
Rules and practise
DON’T distort or modify the logo in any way
DON’T crop any part of the wordmark
DON’T create or use custom logo variations
DON’T place logo over distracting image
DON’T put any variations on the logo
DON’T use any effect on the logo
Logo
Co-branding
QOVES and partner logos should always appear with sufficient clear space and a balanced visual relationship. Never alter, distort, recolor, or modify approved logo assets.
Any co-branded application must follow the brand guidelines and receive approval from both parties.
- Clearspace:
- 1× cap height
- Scale
- Equal visual weight
- Spacing:
- 2× logo gap
- Alignment:
- Centered
Typography
Our font face
If you’ve ever wanted to improve or transform your physical appearance in a positive way, you will know first hand just how daunting the process can be. Where do you start, who do you ask, where do you even stand and what does the ‘end’ result actually look like?
Naturally you take your burning questions to a non-surgical medispa style clinic. You think to yourself who better to help you. Within the first 15 minutes of your consult you realise you’re not going to find the guidance you’re looking for here. The doctor keeps looking at his watch, your questions are met with passive dismissals and overall you leave with more questions than answers.
This is the modern day experience of trying to improve your physical appearance. Achieving a meaningful glow up does not have to be this hard, you just lack the right unbiased guidance, which is why we created QOVES.
Colors
Type color use case
When combining our primary color in a piece of communication, alway try to ensure legibility. Do not layer bright colors atop on another or dark colors atop one another in a way that would make something difficult to read.
Every glow-up starts by understanding one’s face
Every glow-up starts by understanding one’s face
Every glow-up starts by understanding one’s face
Every glow-up starts by understanding one’s face
Every glow-up starts by understanding one’s face
Every glow-up starts by understanding one’s face
Typography
PP Neue Montreal for labels, Zagma for sub label
PP Neue Montreal carries all product and communication copy. Zagma is the label face: uppercase only, set small, so a label always reads as a label.
PP Neue Montreal
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*
Usage
- Headlines
- Subheadings
- Body copy
- Buttons
- Captions
Available styles
- Thin
- Book
- Regular
- Medium
- Bold
ZAGMA
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890!@£$%^&*
Usage
- Tags
- Status pills
- Badges
- Metadata labels
Available styles
- Light
- Book
- Regular
- Bold
Company
What QOVES is, in the words we have agreed on
QOVES starts from the same premise as the guideline: understanding a face comes before changing it. Every recommendation is ranked, cited and non-surgical by default.
Boilerplate
Key facts
- Legal entity
- QOVES INC
- Category
- Facial analysis and non-surgical aesthetic planning
- Product
- A personal facial assessment and a ranked, evidence-cited plan
- Features assessed
- 160+ facial markers per report
- Community
- 50,000+ people
- Model
- Yearly membership, no hidden fees
- Founded
- 2019
- Headquarters
- London HQ
Figures a journalist is likely to ask for.
Boilerplate
Two approved lengths
Pick by the space available. Do not paraphrase, combine or add adjectives; if a publication needs something different, route it through the press contact.
Option I
QOVES is an evidence-led facial analysis service. It helps people understand their own features and make safer, better-informed choices about the way they look.
Option II
QOVES is an evidence-led facial analysis service. Members submit a set of photographs and receive a clear, personal report on their features, drawn from peer-reviewed research, together with a plan of non-surgical options ranked by evidence, cost and risk. The company’s position is that understanding a face should come before changing it.
Option III
QOVES is an evidence-led facial analysis service built on a simple idea: most people are given advice about their appearance long before anyone explains their face to them. Members submit a set of photographs and receive a clear, personal report assessing their features against the published literature, together with a plan of non-surgical options ranked by evidence, cost and risk. Nothing is scored against a single ideal and nothing is prescribed. The report is a starting point for better decisions, whether that means changing a routine, seeing a specialist, or doing nothing at all. QOVES operates on a membership, with no commission on any procedure it names.
Exhibit
Positioning and terminology
Use
- QOVES (all capitals, no punctuation)
- Facial analysis and transformation planning
- Evidence-based, non-surgical
- Personal beauty consultancy
Avoid
- “Qoves” or “QOVES Inc.” in running text
- Cosmetic surgery consultancy
- AI beauty app / filter app
- Guarantees of results or outcomes
Backgrounds
Background texture
Four surfaces carry our work. White and ink hold everyday communication, while texture and gradient add depth for covers and feature moments.
Use them sparingly to support the content, keeping compositions clean and ensuring the texture never distracts from the message or core visual elements.
Surfaces
The 4 colors we use
Solid surfaces. White carries ink type text, coloured background carries white. The workhorses for most layouts.
Grain blur and gradient. Reserve for large areas. Confirm contrast before type ships on them.
White
Blue gray
Grain blur
Gradient wave
Download kit
Press materials
- Press KitLogo, text, backgroundComing soon
- Visual GuidelineComplete guide to how assets are usedComing soon
Download kit
Press releases
When mentioning QOVES in press materials, please identify QOVES as a research-driven platform focused on facial aesthetics, appearance analysis, and evidence-based insights. Our work combines scientific research, technology, and visual analysis to help people better understand facial appearance and aesthetics.
For press releases, announcements, articles, or other media communications involving QOVES, please use our approved brand assets and messaging. If you have questions about our press guidelines or would like to request additional information, please reach out to the QOVES communications team.