About us

About Us

Who we are

Making personalized beauty accessible to all.

London HQ

Founded 2024

121

Team Members

QOVES London office

"Nestled in the heart of London, we transformed this old library into our primary HQ in 2025."

As Seen In

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The industry told you to guess. We built tools to measure.

If you’ve ever wanted to improve or transform your physical appearance in a positive way, you will know first hand just how daunting the process can be. Where do you start, who do you ask, where do you even stand and what does the ‘end’ result actually look like?

Naturally you take your burning questions to a non-surgical medispa style clinic. You think to yourself who better to help you. Within the first 15 minutes of your consult you realise you’re not going to find the guidance you’re looking for here. The doctor keeps looking at his watch, your questions are met with passive dismissals and overall you leave with more questions than answers.

This is the modern day experience of trying to improve your physical appearance. Achieving a meaningful glow up does not have to be this hard, you just lack the right unbiased guidance, which is why we created QOVES.

We’re a beauty consultancy firm that builds tools to help you visualise your aesthetic changes and plan your roadmap through data driven facial analysis. No guess work with real results achieved through small non-surgical steps.

That's why we built

QOVES

Imagine a world where every aesthetic decision you make is backed by real answers, not guesswork, where understanding your face is as simple as looking in the mirror.

No vague advice, upsells, or crossed fingers when trying a new product. This isn't just a concept of an idea, it's the future we're actively building at QOVES.

We’ve reimagined the way beauty consultations are done to give each QOVES customer more time, options, care and attention than anyone else can provide.

A bespoke glow up protocol that’s designed for you.

who we are

QOVES is a beauty consultancy company partnering with individuals and clinicians globally.

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How it works

We specialize in AI-powered facial analysis and diagnostics, frameworks that give users clarity, precision, and a data-driven understanding of their own features.

Our vision is to give everyone the tools to understand their face, with clarity: identifying features, exploring options, and making informed decisions. By removing guesswork and streamlining aesthetic planning, we help people spend less time on uncertainty and more time feeling confident in their skin.

We conduct our own studies in-house to contribute back to the field of aesthetic research, using the findings to build better and more accurate facial analysis technologies for our customers.

early stage

It all started with a question : What makes a face attractive?

QOVES began as the efforts of Shafee Hassan who in early 2019 started using computer vision models to study what actually makes a face read as attractive using its measurable structure across thousands of examples.

That early research formed the basis of the company, initially offering facial analysis as a service with a small team of professionals. By 2024, Hassan and co-founder Leo Olsen Guillot had iterated on the process into the QOVES we know today: a company built to give people the kind of precise, evidence-based facial assessment that used to be locked behind a plastic surgeon’s consultation fee.

“We know from decades of psychological research just how important physical appearances are. Making personalized beauty advice accessible is the greatest benefit we can offer as a company”

Shafee Hasan

CTO / Co Founder at QOVES

Core Values

Four things we won't compromise on

Objectivity over opinion

Every recommendation is grounded in research citations, observed clinical data, and comparison to your own demographic not a stylist's personal taste.

We want to compare you to yourself.

Honesty over upselling

We're not incentivized to push procedures. If the right answer is skincare and sleep instead of surgery, that's what report will say.

Our only job is accurately performing your analysis and providing the best advice.

The bigger picture

Ethnicity, age, lifestyle, and budget all shape what ‘improvement’ should mean for you. We build every plan around your context, not a universal ideal.

Your aesthetic goals are set within reach.

Seeing it to the end

A real transformation only happens when our customers follow through on their advice. We strive to give our users as much customer support as we can to help them see real results.

If you want to request a change of plans our concierge is always on standby for you.

Advisors

Advised by the world's top aesthetics minds

Built with input from the leaders shaping modern aesthetics.

Dr. Lara Devgan

Dr. Lara Devgan

Top board-certified female plastic surgeon in New York, Founder of Dr. Devgan Scientific Beauty, Vogue & Elle Beauty Board, Former RealSelf CMO, Yale Sterling Fellow, NIH Scholar

Dr. John Shamoun

Dr. John Shamoun

The only U.S. plastic surgeon with six active board certifications

Dr. Neelam Khan

Dr. Neelam Khan

Founder of Neely Dermatology & Aesthetics, Clinical Assistant Professor at Georgetown University

Dr. Daniel Gould

Dr. Daniel Gould

Editorial Board member of the Aesthetic Surgery Journal, Sherrell Aston Award recipient

Mr. Ayad Harb

Mr. Ayad Harb

Founder of SRGN and Aesthetic Intelligence, educator to 4,000+ aesthetic professionals

Dr. Gary Linkov, M.D.

Dr. Gary Linkov, M.D.

ISHRS Communications & Public Education Committee Member, Founder of Feel Confident, Former Adjunct Assistant Professor at NYU

Dr. Michael Keyes

Dr. Michael Keyes

Founder of Celebrity Plastics, Vice-Chair of the ASPS Social Media Subcommittee

Dr. Shim Ching

Dr. Shim Ching

Associate Clinical Professor at the University of Hawaii JABSOM School of Medicine

Dr. Jonathan Zelken

Dr. Jonathan Zelken

Johns Hopkins–trained plastic surgeon, CEO and Medical Director of Zelken MD

Dr. Oliver Zolman

Dr. Oliver Zolman

Founder of Longevity Level 1, 2, 3 Protocol, King's College London Medical Doctor

Your Questions

Frequently asked questions

If you have any further questions, please use the chat box in the bottom right or contact us by email at hello@qoves.com.

What is Qoves?

Qoves is the world’s best platform to improve your looks and achieve a real facial transformation without surgery. We provide you, from the comfort of your home, with a personalized facial analysis and transformation plan based on your unique features.

Who is this for?

Qoves is for anyone who wants to improve their looks with science-based methods, without surgery.

What exactly will I receive?

Upon joining, you’ll receive:

  • A comprehensive facial analysis
  • A personalized glow-up protocol
  • Your biometric scores
  • Before-and-after visualizations of your potential improvements
  • A protocol letter from our team
  • Constant messaging access to our care team.

You’ll receive an updated version of all the above once a year to make sure you maintain your results and stay the best-looking version of yourself for years to come.

Can’t I just do this with Chat GPT or Claude?

ChatGPT and other AI assistants can offer general guidance on aesthetics. But general is all they can offer.

Large language models have no ability to place landmarks on your face, measure skin texture, or perform the 100+ aesthetic tests that form the foundation of a Qoves analysis. They rely on broad pattern recognition and outdated frameworks like the golden ratio, which modern aesthetic science has long moved past. And because they have no understanding of your specific demographics, bone structure, or skin characteristics, their output is inherently generic.

The same limitation applies to AI-generated visualizations. Ask an LLM to adjust your brow shape and it will subtly alter your eyes, nose, and skin tone in the process (identity loss). The result looks convincing but simply isn’t an accurate representation of what your face would actually look like.

At Qoves, we use tools like Claude to help articulate findings clearly. But the analysis itself, every measurement, every test, every protocol, is powered by proprietary models built over years of dedicated research, combined with the hands-on expertise of our team.

If you want quick, free answers to aesthetic questions, ChatGPT is a reasonable starting point. But if you are looking for the gold standard in aesthetic planning, Qoves is in a different category entirely.

How long will it take for me to receive my results?

It takes up to 28 days from the moment you upload your photos for our team to prepare your analysis and protocol.

How does it work?

  1. Tell us about yourself: Demographics, lifestyle, and goals.
  2. Upload your photos: Six specific angles of your face and head.
  3. Get your results: Within 28 days, you’ll receive your full protocol and visuals of your best-looking self.

Is this a one-time report or a continuous service?

This is an ongoing service that you can cancel at any time. After your initial plan, you'll receive updated protocols, analyses, and visualizations every year. You’ll also have unlimited access to message our care team support whenever you need.

How often do I need to submit photos?

Once a year to update your analysis, review your protocol, and track your progress.

What makes Qoves different from beauty apps or filters?

We don’t rely on filters or gimmicks. We’ve trained our models to achieve best-in-class precision in three main areas:

  • Measurements

    We landmark 512 points of your face, allowing us to perform precise assessments of your facial features.

  • Visualizations

    Our visualizations are designed to be realistic, showing you a preview of what your face would look like with different changes.

  • Recommendations

    Our recommendations are based on 450+ evidence-based methods to improve attractiveness.

Can I really get results without surgery?

Yes. The many small changes we recommend, combined together, compound to produce dramatic results. Every transformation you see on this page can be achieved without surgery and, for most people, surgery is unnecessary and often counterproductive. Everyone can maximize their attractiveness and achieve impressive results without surgical intervention.

Join 50,000+ people

Improve your looks without surgery

Get your personalised facial analysis and transformation plan based on your unique features.

100+ Aesthetics Tests

Analysis of your eyebrow shape
Your facial width