Protocol

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50,000+ members

600+ reviews

The 6-step protocol to transform your face without surgery as a man

After years of reading the scientific literature on facial attractiveness and working with some of the world’s leading experts in beauty, our team has developed a simple six-step plan to improve your looks as a man without surgery.

The goal is to find a look that not only looks great and fits your facial features, but also gives you a unique and personal aesthetic.

Man before following the QOVES protocol
Before
Man after following the QOVES protocol
After
Man after following the QOVES protocol
Man before following the QOVES protocol

Before

After

As Seen In

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Step 1: Maximise Perceived Health

We know through decades of research that attractiveness is correlated with perceptions of health, so it only makes sense to look as healthy as possible if you want to look better.

This is the foundation of all attractiveness. The goal is to make the face look visually healthy: good skin homogeneity, good eye health, healthy looking teeth and hair, and dozens of additional measurable facial health parameters.

Perceived health before
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Perceived health after
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Step 2: Adjust Proportions

The 2nd step is optimising basic facial proportions, meaning the overall balance between your facial thirds and fifths. This is about getting the structure right before the details.

For example, someone with a larger forehead can grow their hair longer, or if they have a smaller lower third, they can make their neck wider to balance things out. There are many targeted adjustments we can use to refine your facial proportions.

Facial proportions before
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Facial proportions after
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Step 3: Balance Your Facial Masculinity

The 3rd step is balancing the dimorphism of the face and finding the optimal range of facial masculinity. Enough so your face clearly looks manly, but not so much that it looks uncanny or overly masculine.

Facial masculinity before
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Facial masculinity after
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Step 4: Consider Each Feature Individually

After laying the aesthetic foundations in Steps 1-3, the 4th step is focusing on each feature individually, refining the details of each feature to achieve its fullest natural aesthetic potential.

For example, if your eyes are a strong feature but your brows are sparse or uneven, simply making them darker can make the eyes pop far more without touching anything else.

Individual features before
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Individual features after
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Step 5: Add Uniqueness & Charm

The 5th step is adding uniqueness by strategically using your most distinctive features to stand out from the usual good looking crowd. This is where we play around with different archetypes and styles or intentionally make certain features more prominent.

Current look
currentyou
Styling option with glassesStyling option with a full beardStyling option with shorter hair
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Build a Maintenance Plan

And lastly, the 6th step is building a maintenance and sustainability plan: an efficient routine that helps you maintain your aesthetic baseline over the years without relying on surgical procedures.

Action plan inside the QOVES report

Personalised protocol

Get your own personalised plan

Understand your facial features and take action today with a personalised plan designed for your unique facial structure.

QOVES protocol summary inside the customer portal

Transformations

Some non-surgical transformations

All the transformations below were achieved without any surgical interventions (2).
  • Before
    After
    Team Member
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    After
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    Team Member
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All the transformations below were achieved without any surgical interventions (2).

1

5

Doctor

Qoves is disruptive and eliminates so much of the bluster in the aesthetics space.

Jonathan Zelken, MD

How it works

How it works

Get your personalized facial analysis from the comfort of your home in three simple steps.

Drag and drop file To upload

POSES REQUIRED

  • Front Face
  • Right Side Profile
  • Left Side Profile
  • Right Quarter Profile
1

Upload Your Photos

Upload 6 clear photos of your face securely and privately through our online portal.

  • Ear protrusion
  • Chin projection (receding vs balanced)
  • Eyebrow density
  • Nose symmetry
  • Smile line detection
  • Nose symmetry
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Facial Assessments

We measure 160+ facial markers, including skin quality, symmetry, eye shape, brow density, and more.

Emma’s Report

January 16, 2026

20μm60μmAVERAGE WRINKLE DEPTH25.00μm
OUTER CORNERMIDINNER CORNER-25-20-15-10-50510152025

Explanation

Your forehead wrinkle depth aligns with expectations for your age and demographic, falling on the lower end of our predicted range.

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Personalized Report

You’ll receive a plan highlighting your strengths, areas for improvement, and best ways to improve your appearance.

Advisors

Advised by the world's top aesthetics minds

Built with input from the leaders shaping modern aesthetics.

Dr. Lara Devgan

Dr. Lara Devgan

Board-Certified Plastic Surgeon & Founder

Dr. John Shamoun

Dr. John Shamoun

U.S. Plastic Surgeon with 6 Board Certifications

Dr. Neelam Khan

Dr. Neelam Khan

Dermatologist, Aesthetic Physician

Dr. Daniel Gould

Dr. Daniel Gould

Aesthetic Surgeon & Award-Winning Medical Expert

Dr. Ayad Harb

Dr. Ayad Harb

Founder of SRGN & Aesthetic Intelligence

Dr. Gary Linkov, M.D.

Dr. Gary Linkov, M.D.

Facial Plastic Surgeon & Founder of City Facial Plastics

Dr. Michael Keyes

Dr. Michael Keyes

Plastic Surgeon & Vice-Chair of the ASPS Social Media Subcommittee

Dr. Shim Ching

Dr. Shim Ching

Associate Clinical Professor at the University of Hawaiʻi

Dr. Jonathan Zelken

Dr. Jonathan Zelken

Hand-Selected Plastic Surgeon, CEO & Medical Director

Dr. Oliver Zolman

Dr. Oliver Zolman

Founder of Longevity Level 1, 2, 3 Protocol & Medical Doctor

Your Questions

Frequently asked questions

If you have any further questions, please use the chat box in the bottom right or contact us by email at hello@qoves.com.

What is Qoves?

Qoves is the world’s best platform to improve your looks and achieve a real facial transformation without surgery. We provide you, from the comfort of your home, with a personalized facial analysis and transformation plan based on your unique features.

Who is this for?

Qoves is for anyone who wants to improve their looks with science-based methods, without surgery.

What exactly will I receive?

Upon joining, you’ll receive:

  • A comprehensive facial analysis
  • A personalized glow-up protocol
  • Your biometric scores
  • Before-and-after visualizations of your potential improvements
  • A protocol letter from our team
  • Constant messaging access to our care team.

You’ll receive an updated version of all the above once a year to make sure you maintain your results and stay the best-looking version of yourself for years to come.

Can’t I just do this with Chat GPT or Claude?

ChatGPT and other AI assistants can offer general guidance on aesthetics. But general is all they can offer.

Large language models have no ability to place landmarks on your face, measure skin texture, or perform the 100+ aesthetic tests that form the foundation of a Qoves analysis. They rely on broad pattern recognition and outdated frameworks like the golden ratio, which modern aesthetic science has long moved past. And because they have no understanding of your specific demographics, bone structure, or skin characteristics, their output is inherently generic.

The same limitation applies to AI-generated visualizations. Ask an LLM to adjust your brow shape and it will subtly alter your eyes, nose, and skin tone in the process (identity loss). The result looks convincing but simply isn’t an accurate representation of what your face would actually look like.

At Qoves, we use tools like Claude to help articulate findings clearly. But the analysis itself, every measurement, every test, every protocol, is powered by proprietary models built over years of dedicated research, combined with the hands-on expertise of our team.

If you want quick, free answers to aesthetic questions, ChatGPT is a reasonable starting point. But if you are looking for the gold standard in aesthetic planning, Qoves is in a different category entirely.

How long will it take for me to receive my results?

It takes up to 28 days from the moment you upload your photos for our team to prepare your analysis and protocol.

How does it work?

  1. Tell us about yourself: Demographics, lifestyle, and goals.
  2. Upload your photos: Six specific angles of your face and head.
  3. Get your results: Within 28 days, you’ll receive your full protocol and visuals of your best-looking self.

Is this a one-time report or a continuous service?

This is an ongoing service that you can cancel at any time. After your initial plan, you'll receive updated protocols, analyses, and visualizations every year. You’ll also have unlimited access to message our care team support whenever you need.

How often do I need to submit photos?

Once a year to update your analysis, review your protocol, and track your progress.

What makes Qoves different from beauty apps or filters?

We don’t rely on filters or gimmicks. We’ve trained our models to achieve best-in-class precision in three main areas:

  • Measurements

    We landmark 512 points of your face, allowing us to perform precise assessments of your facial features.

  • Visualizations

    Our visualizations are designed to be realistic, showing you a preview of what your face would look like with different changes.

  • Recommendations

    Our recommendations are based on 450+ evidence-based methods to improve attractiveness.

Can I really get results without surgery?

Yes, that is exactly what the protocol is built for. Every recommendation in it is non-surgical. The individual changes are small by design, and the plan sequences them so they compound. What you get out of it depends on what you put in, and results vary.

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Want to see your tailored protocol?

If you’re curious to see how good you could look using our non-surgical approach, you can obtain your personalized protocol built by facial attractiveness researchers at qoves.com.

A look at your lashes inside the QOVES report
Visual changes expected from your protocol